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What Scarborough Research Can Do For You
We Help Retailers:
Identify cross shopping patterns at a local, regional, and national level.
Perform competitive analysis by comparing key demographic variables and shopping activity.
Improve ethnic marketing through examining language and shopping preferences of target segments.
Refine media targeting and promotions by identifying the most effective media (TV, radio, newspaper, outdoor, and internet) and promotions to reach target audiences.
Focus event and partnership marketing for specific venues or local events to improve brand awareness and demonstrate ROI
Perform trade area analysis definition to understand the right marketing strategy to employ at a defined geographic area.
Analyze brand loyalty by product category and channel.
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