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Measurements

Clothing Stores Shopped/Bought Past 3 Months

Shopping Centers/Malls Shopped
 
Shopping: Men vs. Women
According to Scarborough 37% of men
shop closer to home as compared to
only 25% of women.


Past 7 Days
Past 30 Days
Past 3 Months

Major Stores Shopped

Past 30 Days
Past 3 Months

Major Stores Purchased
Past 30 Days

Major Stores Shopped/Used Services
Past 3 Months & Past 12 Months

Books
Bridal
Clothing
Costume Jewelry
Day Spa
Fine Jewelry
Florists
Home Accessories
Music/Video
Office Supplies/Services
Pet Supplies
Toys

Stores Shopped Past 3 Months
Shoes/Footwear
Sporting Goods

Purchased a Pre-Paid Gift Card Past
12 Months


Items Purchased & Amount Spent Past
12 Months

Athletic Shoes
Other Athletic Clothing
Children’s Clothing
Cosmetics/Perfumes/Skin Care
Costume Jewelry
Fine Jewelry
Infant Clothing
Men’s Business Clothing
Men’s Casual Clothing
Men’s Shoes
Women’s Business Clothing
Women’s Casual Clothing
Women’s Shoes
Sports Equipment

Coupons*
Usage/Frequency
How "Cents-Off" Coupons are Obtained

Sports Apparel Bought Past 12 Months
Team/League Logos

Direct Mail (Advertising/Mail Order Catalog) Past 12 Months
Number of Times Purchased
Items Bought

Purchased Items Via TV/Cable*
Items Bought From TV

Shop Closer To
Home
Place of Work
Both Equally

Items Own/Plan to Buy*

Digital Video Recorder (TiVo, etc.)
DVD Player
Satellite Radio
HDTV
Personal Digital Assistant Device (PDA)
Video Game System


Items Shopped for/Purchased on Internet, Past 12 Months

Airline Tickets
Travel Reservations
Books
Clothing/Accessories
Computer Hardware/Software
Consumer Electronics
Flowers
Groceries/Candy/Other Food
Health and Beauty Items
Insurance
Medicine/Prescriptions
Movie Tickets
Office Supplies
Pet Supplies
Sports Logo Apparel
Cultural Event Tickets
Sporting Event Tickets
Toys/Games
Vehicle
Wine
Other Products or Services

*Household Measurements
 
 
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